In celebration of the shows 20th anniversary, fans lined up at The Grove in Los Angeles to attend the Hannah Montana pop-up in collaboration with Maybelline.
Staged in the middle of The Grove, the pop-up is an immersive experience where one goes through the closet of Hannah Montana, prepping in makeup to become a rockstar. With a handful of photo opps, a free Polaroid & Maybelline goodie bags for those in attendance.

Fans from all ages were waiting patiently in the queue that wrapped around the building to Grove Drive & 3rd Street, and probably beyond as you’re reading this. From adults that grew up with the show in their youth to a new generation of fans still in diapers, Hannah Montana is truly for everyone.
One fan stated, “I love Hannah Montana because she’s multi-generational and my niece just got into [the show] at the same age that I did.”
The pop-up will continue until Sunday, March 22nd, from 12pm to 8pm and is scheduled to be in New York next week.


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